A Resurgent Economy Needs Email Marketing

Apart from helping your business with qualified leads to building customer relationships, email marketing applications can ensure that your product slowly but steadily remains in the minds of your customer, that's why email marketing automation continues to be held in high esteem among marketers. 

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Tips to optimize your email campaign. But can email campaigns tide over bad economic times giving B2B enterprises the results they need to survive? It's pretty simple actually you need to simply ensure that your email marketing software if not actually recession-proof is at least recession-ready! 

So if you are wondering whether your email marketing automation tools are doing enough to ensure greater returns for you, you need to first check if your software is performing all the functions properly? Here's how your email marketing automation could be optimized with some easy tips.

An interesting statistic that's often bandied about in email campaigns is that "if 8 out of 10 people read your email subject and send-from address, only 2 will read the rest." So if that holds perhaps you need to ensure that your subject line is relevant enough and eye-catching as well to retain your prospective customer's interest.

Constant monitoring of email delivery and some measure of understanding why previous campaigns did not provide adequate results will definitely show you the way forward. Think of this as a learning exercise but this does indeed give you an idea of what did not work.