The growth of the internet and its penetration into the everyday lives of people around the world have made it a growing marketing channel. And since search engines are used by most to find information on the internet, search engine marketing or SEM has emerged as among the most targeted, measurable, and effective channels of marketing your business online.
From eCommerce to social networking, and blogging to publishing, it has emerged as the most preferred means for websites to increase visibility in the online world.
There are various ways to advertise your business online. For marketing in search engines, SEO and PPC (pay per click) advertising are two of the most powerful channels. This article provides an overview of pay per click advertising, its uses, limitations, and more.
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Uses of SEM and Pay Per Click Advertising
• PPC has targeted: Lets you decide on the geography, time, and user segment to advertise to
• PPC is measurable: You can see which ads worked, which didn't, and refine your campaign based on this information
• Get eyeballs: PPC helps you increase the visibility of the website in search engines, and by extension helps you popularize it in the industry
• Quick results: With PPC, there is hardly a time lag between starting your campaign and getting visitors, generating leads, sales, and business growth