By 2015, video content accounted for 50% of online traffic, and this increased to 77% by 2017. Something else, 64% of viewers watch more than three-quarters of every video they stumble on, and 93% share the same according to research.
Without even going further, it is obvious that explainer video is the future of corporate communication, whether in education, branding, or advertising. How then do you leverage this as a company? You have to make client-pleasing productions. Here are a few tricks on how to ace it with this innovative communication tool:
Bank on Professional Expertise
You might have in-house shooting equipment, but without prerequisite training and exposure in this field, you are not going to create quality videos. An expert brings in objectivity, fresh ideas, and technical expertise in handling equipment and also consultative ideas on how best to bring your story to life on the screen.
Create a Consultative Script
If corporate video production is going to make a mark, then bring everybody online. You need to brainstorm and get in as many ideas as you can. If possible, hire a scriptwriter to outline these ideas into a logical sequence. You need to have an idea of what the final product will look like. A script is a roadmap to a successful film and without it, your campaign is doomed to fail.
Define the Audience
If you are a toys manufacturer, your marketing format will not be the same as that of a furniture supplier. You can use 2D/3D animations to capture the imagination of kids, but explainer content might be better suited to target adults. Whatever the case, you must know your audience's aspirations and make sure you convince them that using your products and services is the best way to fulfill them.