Two aspects of label design have an impact on breweries. The first is designing labels that are attractive to consumers. The second is complying with federal and state labeling requirements while not distracting from the purpose of the label, which is to sell beer.
A label's primary purpose is to make the consumer feel that they trust the brand, and the beer. You can also browse alliancegraphicsprinting for more information about beer labels online.
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A label must fulfill three critical functions in order to be effective: marketing, branding and selling. The public perceives the brewery and its products through 'Branding. Marketing is the process of a brewery getting the brand/product message out there, creating repeat customers and generating 'trial' sales.
Selling is all about telling a craft beer's story. Sometimes, people don't realize they have a subconscious desire to try new beer. However, a label can create the epiphany. Some might call this an impulse buy.
It is the complete package. The label tells the company's story, projects that message through a product label to a target audience, and brings to life the product's attributes (beer taste, quality, etc.). People form opinions about beer by how the label appeals to them, even if they don't visit a craft beer taproom.
Labels for any alcoholic beverage can't be obtained without the involvement of the government, whether local, state or federal.