These days, a website is not just a bunch of web pages linked together to provide information about you and the services / products that you are dealing with, but, basically, it is one of the most important marketing tool to create an image for the organization.
Several years ago, the site was only meant to meet the needs of an online presence but gradually as people began to spend more time online, there is a new shift towards making the website a little more relevance requires user-friendly content to provide accurate information to its users. You can navigate https://togetherpro.com/website-development/ for acquiring more knowledge about website designing service.
A good website designing company should know the very objective behind having a website to prepare a design theme around a content strategy to improve the website so it has a good chance in the SERPs (Search Engine Results Pages).
Thus, a good website designing company not only know how websites are designed but also know that they are relevant as well. So, one of the main criteria when choosing a website design company is that it should be an emphasis on using the latest technologies and relevant, and, of course, how to present your website to make it user-friendly and attractive.
Some relevant points that you should keep in mind for your website and can be discussed with designing a website / content providing company you can be-
The navigation system
Website Load time
Content regular updation
Search engine friendly design / code