What is the Difference Between Facebook Ads and Google AdWords?

Small business owners with limited marketing budgets need to know how to get the best online advertising results.

Google and Facebook are two of the most popular advertising platforms online. They allow you to target customers and promote your brand message.

What your audience sees when you use Facebook ads and Google Ads is the most important difference. You can also contact a Facebook ads agency via https://qeramarketing.com/pay-per-click-ads/ online, to run your ads.

Image Source Google

Facebook selects ads to display based upon a user's expressed interests and demographics. A Google ad targets users based on their search terms. This is similar to browsing (Facebook), versus going straight to what your search terms indicate (Google). Both can be very useful in reaching potential customers. Facebook can be used to generate brand awareness. Google is best for pulling marketing.

This article will discuss the similarities and differences between the two approaches.

AdWords allows you to bid on specific keywords or phrases in order for your ad to appear when someone searches that term. This approach can be very effective if you carefully research keywords and understand the language that your customers use. When using Google pay-per-click (PPC), your main goal is to ensure that your landing page and advertising copy match the search term.

You will get more clicks if your content is relevant to the needs of the user.

Facebook advertising platform

Facebook allows you to market to people with certain demographics and psychographics, but not necessarily looking for your product. This allows you to educate potential customers about the value that you offer.